Pinterest and Instagram are two relatively new social media platforms, both launched in 2010 and began to gain traction just a few months later. Today Pinterest has 70 million users and Instagram has 7.3 million people using its site every day. Because of this reach – and because both sites help boost your SEO – you should consider making Pinterest and Instagram part of your small business social media marketing strategy . Social media has gone mainstream and its effect on SEO has grown exponentially – so much so that major search engines now include a social media component in their ranking algorithms. This social media component is called social signals, which are simply Facebook likes, Twitter retweets, Pinterest pins, Instagram shares, Google +1’s and other social media shares. The higher your social signal score, the closer to the top of search results you’ll be. By creating content that’s easy to enjoy, you increase its share-ability, whi...