Toronto-based cloud computing company ThinDesk had a superior product but they weren’t reaching enough people with their message and their Web site wasn’t turning visitors into customers. Fruition Interactive revamped their online content marketing strategy and Web site design to turn their site into a lead generation machine and then drove traffic to it with SEO services and Google AdWords PPC advertising.
Toronto -based cloud computing company ThinDesk had a superior product but they weren’t reaching enough people with their message and their Web site wasn’t turning visitors into customers. Fruition Interactive revamped their online content marketing strategy and Web site design to turn their site into a lead generation machine and then drove traffic to it with SEO services and Google AdWords PPC advertising. When ThinDesk approached Fruition Interactive in 2009, they were making the same internet marketing mistakes a lot of companies make – they were focussing on features, not benefits; their Web site design made their premium product look bush league; they ignored their customers’ purchasing process; and they failed to talk to potential customers in ways they cared about or could even understand. Their Web site was a key part of their lead generation strategy, but it wasn’t getting the job done. Great content = great lead generation The first thing Fruition Interac...